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Geyrhalter For Geyrhalter – A Retrospective
Back in 1997 Fabian Geyrhalter, our President and Creative Director, a graphic design student at Art Center College Of Design at the time, was approached by his brother Nikolaus, to design the poster...
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Is brand conscious consumerism really all that shallow?
I just recently came back from a trip to see my parents in Austria. We are all big lovers of Austrian wines and have an affinty for great design. It seems to go hand in hand in many cases, no pun...
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Being timeless made easy
I have been buying a lot of used vinyl lately. Mostly for under $1 and a majority of it focused on establishing a collection of all the classics: The Carpenters, The Bee Gees, Frank Sinatra, Dean...
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Like Vegas, only with more sandwiches.
Geyrhalter & Co. has an ideal location on Main Street in Santa Monica. It’s close to the ocean which makes for a perfect lunch hour. Walk two sunny blocks to the beach, take your shoes off, and...
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DC Comics Re-branding
This is in a reply to a twitter comment by @jwojchi about my compliments to Landor for their recent re-branding effort for DC Comics. Great branding firms do not create for the past, they also just...
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Celebrating 6 Years of the Bandito Brothers Brand on Sunset Boulevard
6 years ago Mike ‘Mouse’ McCoy approached us to create the brand identity for his production studio start up. Mouse had a very clear vision, and it was different from what Hollywood usually seeked...
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Lessons in connecting with your target audience from a rock band
For a great lesson on how to immediately connect with your audience (and audiences captured via immediate viral spread), watch this video. I took it with my iPhone at the concert of the legendary band...
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Just Unleashed: YelloUmbrello Branding
When tasked to create a brand identity for a new high-end chain of pet groomers, G&Co was thrilled. Catering to cats as well as dogs while entering a highly saturated market of lowbrow vans...
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Upcycle For Goodwill, Full Circle For Myself
Over the past few months I have been back on Art Center College of Design’s campus in a role that was different from student, alumni or even adjunct professor. This time I was on the client’s side as...
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This logo has legs. Now it’s walking…
When we first presented our proposed new identity design of Co-opportunity Natural Foods to Marketing Director Ricardo Chavira, he noted ‘this logo has legs.’ True to his predictions, we are thrilled...
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Two Apart
Indie rock turning synth pop darlings Tegan and Sara’s new album cover versus my photograph shot in Mexico City in 2005, funnily entitled ‘Two Apart’:
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